Corunet eeded talent in A Coruña—but the local tech community had spread out across Spain and even the world. Back in the pre-COVID era, we helped them launch a talent-acquisition campaign anchored in a deeply Galician value: identity.

And with one very clear goal:
help people who had left their beloved Galicia come back home.

That’s how Operation Morriña was born.

Context

Corunet was experiencing sustained growth and had started to feel the pressure of a shrinking local talent pool.

On one hand, before the age of “COVIDgeddon,” Corunet worked in a hybrid model. On the other, a large portion of Galician tech talent had already moved to other parts of Spain or Europe.

Attracting and hiring new talent had become a major challenge—slow, expensive, and increasingly difficult. They needed to bring talent back to A Coruña.

Corunet Needs Talent in A Coruña: The Goal

Corunet wanted to build a strong talent attraction engine, putting their work philosophy at the heart of everything.

Dani and David, the company’s founders, had always believed that people should work under the best possible conditions. But outside the Coruña tech circle, almost nobody knew what Corunet stood for.

So we set out to create a cultural flywheel that would position Corunet as one of Galicia’s top technology companies.

Challenges

1. Attracting in-person talent

Before COVIDgeddon, Corunet operated in a hybrid model. We needed people who were willing to physically move to A Coruña.

2. Relocation

If relocation was part of the deal, we had to make it easy, clear, and frictionless.
A simple, well-packaged, “all-included relocation offer” was non-negotiable.

3. Making a truly irresistible offer

Convincing a Galician developer who has spent 5 years in Madrid, working comfortably in a good company, to return home is… complicated.
You’re likely to hear a “well, it depends.”
And indeed, it depends on the quality of the offer.

So we needed to build an “ofertón de Caión”—one impossible to refuse.

What We Did

We created a concept that every Galician developer could instantly connect with.

Many had left when Galicia “still wasn’t a global tech powerhouse,” but the idea of coming back was always there. Because no Galician emigrates without morriña.

Thus, Operation Morriña came to life:
a call for developers who dreamed of returning home.

We designed a microsite that captured the campaign’s emotional essence—those things you can only enjoy in Galicia:
filloas, Dépor, entroido, local festivals, and above all… family.

All of this intertwined with:

• Corunet’s philosophy
• their value proposition
• and their public salary job offers

Sin fallo, neno.

Then came the final push: a full communication campaign by land, sea, and air so no one could miss it.

How We Did It

First, we co-created a powerful perks & rewards system with Corunet to make the offer genuinely compelling.

We knew the relocation package had to be the star:

• 1 month of rent fully paid
• Support with the move
• Help finding a home
• 50% of school tuition for your children
• A dedicated mentor for your first 3 months

With an offer like this, we could have moved people to Mars if needed.
Corunet gave 200% to make it real.

Then we launched a campaign designed to be unavoidable—from a strong concept crafted for our target audience to a diffusion strategy that reached regional and national media.

Retrospective

The “Corunet Needs Talent in A Coruña” campaign was a complete success, reaching far beyond Galicia. National media exposure generated huge momentum, translating into dozens of applications.

In less than 6 months, Operation Morriña helped Corunet hire two dozen new team members.

Estaba feito, neniño.