General information

Introduction

Hi, I’m Adrián! I’m an Industrial Engineer turned into Product Manager with 10 years of experience creating, launching, and scaling digital products. I started in technology consulting and now lead the Official Products portfolio at LALIGA as Senior Product Manager, where I shape the product vision, align key stakeholders, and prioritize initiatives that enhance the experience of millions of fans.

My background combines in-depth startup experience with enterprise-scale software. At EY, I worked on the system and data migration audit of the payment block. At Urbiotica, I took over and led the evolution of their Smart Parking SaaS platform and two mobile apps (B2B and B2C), reporting directly to the CMO.

I hold a BS and MSc in Industrial Engineering from Universidad Carlos III de Madrid.

When I’m not thinking about how to optimize a funnel, I write Cuatro Jugadores de Padel about the lessons I've learned from 10 years of padel lessons. I consider myself a good Padel geek, because I love to play and watch it to learn.

My skills

Analytical thinking

Good intercultural communication

Leadership skills

Languages

French

Intermediate

English

Fluid

Interesting facts about me

A genuine padel freak

When I’m not thinking about optimizing a funnel, as a Padel geek, I love to watch it and write Cuatro Jugadores de Padel about the lessons I've learned from 10 years of padel lessons. I consider myself a good Padel geek, because I love to play and watch it to learn.